Wednesday, June 19, 2013
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Customer Relationship Management

The Customer Relationship Management (CRM) module provides several tools to learn more about who and where your customers are. By studying various order patterns within CRM, you can create marketing programs that include direct mail campaigns and door hangers to help increase your customer base. In addition, you can use mass customization techniques to create promotional offers that are matched up with specific customer groups designated through the CRM module.

Marketing Searches

Customer Order Patterns

Drive Time Analysis
  • Increase revenues though several marketing analysis tools (Sector, Coupon, Order frequency, and Statistics)
  • English-style search mechanism allows you to define specific marketing searches at a very granular level so you can gather detailed information on your customer base

  • Searches can be as simple as creating a list of all customers who have not ordered in the past 45 days or as complex as all customers who live on Main St and ordered between October 4th and 8th and ordered a Large Deluxe Pizza

  • Marketing search feature can be used to create a list of customers, mailing labels or generate simple custom reports

  • Results can be printed or exported to several different file formats. One option is to export to the MAILERS+4 ®software program from Melissa Data ®
  • Plot customer addresses on a map based on the average price per order or ordering frequency (Mapping integration add-on required for this function)
  • Understand what part of the city your business is derived and what areas that need to be focused on when creating an effective marketing program
  • Investigate ordering patterns and data associated with your customers over a specific time period
  • Drive Time Analysis tool to specify up to five color-coded zones that can be created on a map extending out from your restaurant location (Mapping integration add-on required for this function)
  • Set delivery boundaries or determine how far out to mail customers that might consider driving to your business (Mapping integration add-on required for this function)

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